Fruition In Collaboration With Virgil Abloh "B.U.Y. N.O.W." Crewneck USA $80.00 JAP ￥9056.4 EUR €70.25 a. Archive b. Men's Large c. The iconic “B.U.Y. N.O.W.” artwork designed by Virgil Abloh for Fruition was inspired by the colorful hand painted motifs found on personalized archive Louis Vuitton trunks; a service exclusively for esteemed nobility. This attention to detail informed the design of “B.U.Y. N.O.W.” and is used to deliver an intentional nod to each of our customers. Every moment at Fruition is designed with transcendent intention.